What is Lifestyle Product Photography?

If you are a small business owner, whether online or having a shop location, and wanting to build your brand and product presence to help engage more deeply with potential future customers, a lifestyle product photographer can help you achieve these goals by providing you with the necessary imagery needed to better communicate what you offer to your audience. Lifestyle product photography offers curated content through styled imagery that focuses on the specific products you sell.

  • Why is Lifestyle Product Photography important for your business? With today’s world being ever more visually demanding, it is important to continue building connections that are meaningful and matter, and if you sell a product you believe in and stand by its quality and goodness, I offer the creative vision to help that product gain the respect and attention it deserves. My process of providing high quality visual content involves building a connection with you first. I love getting to know the brand behind the product and deliver the very message you would like to portray; this initial meeting process helps me develop a creative direction unique to your business. The content I provide you with has an endless array of possibilities and one of my joys is watching how my clients have creatively utilized the images I have captured. Its the story-teller in me that helps give the products you sell a life of their own and this partnership helps bridge the gap between you and your future potential customers.

  • The process all begins with you. There is good reason your brand and business sells these particular products and upon our initial discussion, that is exactly what our focus of conversation is about. Why do you do what you do, and sell what you sell? What does your brand mean to you, and how do the products you sell impact the lives of future potential customers? The answers to these questions help give me much needed insight as to how our creative journey together will begin. I love hearing the back story behind my clients’ brand as each are unique and individual to their own. As meaningful as your story is to you, is equally impactful to me as I create with that same excitement and passionate energy. Through this translation comes impressionable lifestyle product images for you to share and connect your brand and the products you sell, with your customers’ needs.

  • After you receive access to your private link where you will download your images, you can then begin your journey of utilizing your new lifestyle product imagery in every way possible. Some of my clients have published their images as full page magazine spreads to support text about their brand, some have created tangible marketing materials such as printed post cards that are included with product purchases, and all of my clients have used their images to update websites and provide their potential customers with a closer experience to how they see themselves using the very product you sell.